How to Succeed in Business (With Trying, but Not Too Hard)

I received another “reverse cold call” today — a call from a potential client who got my name from someone and is interested in working with me. Someone asked how do I do it. Positive attitude has something to do with it, but these are the things I’ve noticed that seem to help me manifest work…sometimes more than I can handle.

Step one: get a reputation.

No, not like the one I had in High School, although that certainly does get you calls. Just not ones that make you money. Reputation means keeping the right people happy, making sure you are reachable and responsive, and that you know your shit.

Step two: specialize.

If you can’t fit everything you do on a readable business card, you’re doin’ it wrong. Specializing in two or three specific skills also makes it easier to know your shit, which helps with your reputation. Stay on top of these things.

Step three: network.

Don’t drink more than one at networking events. Be memorable for the right reasons. You don’t have to chatter on about your work, but you want people to remember your name. Be friendly, don’t make a goal of getting a business card in every hand there, focus on making key connections with a few people who can be really useful.

Step Four: share the wealth.

Since you specialize in two or three things, when you get a call for something you *don’t* do, pass it on to a networking buddy who *does* do it right away. This helps to build goodwill among your peers and with any luck they will do the same for you. It also helps with reputation if you point people to good resources when you cannot help directly!

Step Five: get an awesome assistant.

There are some things you’ll have to get done that you just plain suck at. Find someone to help who doesn’t suck. This will help immensely with reputation, and free you up to do what you do best.

Grrrrrr

Vastly frustrating day today. I just cannot get the database on Jasons site to behave! I don’t know if this is because of the hosting, or if the DB is somehow corrupted or what!
Anyway, I got to sitting just as K came to bed. Not ideal, but I did an audio guided which helped. I still fell very self consious trying to meditate with an audience.
Tomorrow is another day and I’m sure I’ll figure out something!

Hold Please!

I had this wacky idea for hold music. After Kris searched for something royalty-free and decent,  started to wonder…we have a number of friends who are musicians of some sort. If each of them was willing to submit a (safe for work — yeah GG, I’m looking at you) track, we could do a little (tasteful) voiceover every few seconds suggesting “Buy this track TRACK NAME on iTunes” and “You are hearing ARTIST NAME”.

A little advertising for your good friends, better hold music for us. I’m sure it can’t be as simple as that, or someone would be doing it already. What do you think, musicians? Good idea? Bad one? Legally insane? Interested in trying it?

Busy Busy!

Things have been crazy busy in the lab lately, and doing more of what I really enjoy! I’ve got some great projects coming down the pipeline as well and it looks like I could be booked through September with great stuff! I’m excited to be working with great clients on interesting projects!

Neglectful

Wow. I’ve been away a while. Alot has happened since my last post.

I was essentially laid off — I had been “semi-laid-off”,  from full time to part time, and the part-time ended. I was ok with it, because I misunderstood the way that my employer meant to go forward. I understood that I’d continue to work with them on a regular basis, jsut instead of being a 20-hour-a-week employee, i’d be an average-20-hours-a-week-contractor. Well, I guess I was dead wrong, cos it’s been nearly a month and no movement on the contracting with them front. I’m dissapointed, not just for hte obvious financial reasons, but because I really did enjoy working with them.

It’s all good though. I think this is something I needed to get myself into the hustle. I’ve made a few more agency contacts and am really working the training thing. It’s scary as hell, but i’m doing it! I do love the face that I can take the dogs for a walk when the sun comes out, and work as early or late in the day as I like.  take Tueday off, Saturday work, etc.

I’ve been trying to walk every day. Either 2-3 miles with the girls or 30 minutes on the treadmill. I really need to get some of this weight off! I’ve started loosely counting points again…nothing so strict as before, but keeping a loose grasp on where I’m making missteps. 

Oh, my errors are in. Yay Magento.

lessons from the sidelines

Watching small business owners who’ve been at this some time is rather disheartening lately. There seems to be a tendancy to completely lose touch with what is going on “on the floor” of the shop. Then the workers find themselves on the pointy end of condescending emails and attitudes from the boss…largely undeserved! I hope I never let myself get that out of touch, and if I do, I hear it when someone calls me on it!